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Phase I - Project Analysis, Evaluation
and Development Process
 Collect
relevant financial, engineering, site development, marketing, leasing, and
concession concept information;
 Review the collected
information with client;
 Assist the client in
determining which of the following types of assets will be offered for
sale:
 Controlling ownership via a sale of stock;
 Fixed business assets (including furniture,
fixtures and leasehold improvements);
 Intangible business assets (including future
leasing rights, growing concern value and naming rights);
 Assist the client in determining an
acceptable compensation structure which might include a cash buy-out, asset
or stock trade, deferred payment plan, and/or owner financing;
 Assist the client in
determining the minimum acceptable bid amount and deal breaker issues;
 Assist the client in
determining which of the business locations should be sold first;
 Develop the national
ad, e-mail, broadcast fax, direct mail, RMD’s web page, and offer to
sell documents;
and
 Establish reporting
relationships and refine work tasks and schedule.
Estimated Timeline
14 to 21 Days
Phase II - Management of
Marketing Plan
 Issue communications and authorization
letter to the International Airport Property Office of facility manager;
 Meet with the
Property Office or Landlord to establish reporting relationships
and determine any concept restrictions;
 Meet with the Contract Compliance Office to determine the
DBE
certification concession guidelines;
 Load the
offer to
sell document into RMD’s web site on the
world wide web;
 Direct mail the
business for sell opportunity
notice;
 Notice to
concessionaires and/or business owners in your industry and market;
 Broadcast fax the
offer
to sell document to potential buyers.
 E-mail, the
offer
to sell documents to potential buyers.
 Direct mail the
offer
to sell documents to potential buyers;
 Advertise
business opportunity
notice in major national newspapers; and
Estimated
Timeline 21 to 30 Days
Phase III -
Administration and Negotiations
Administration
of National Marketing Plan
 Establish RMD as the primary point of
communications;
 RMD to manage
preliminary discussions until potential buyer expresses a desire to submit a
verbal or written offer;
 Client will
participate in verbal or written communications concerning a offer; and
 Written offers,
responses and counter offers will flow through RMD.
Final
Negotiations
Managed by client with the
assistance from RMD Financial Corporation.
Estimated Timeline
120 to 180 Day
Phase VI - Acceptance of
Offers and Approval
 RMD
will confirm with each potential buyer that their bid has been received;
 RMD and client will
evaluate each bid (offer) and RMD and/or the client will response to verbal
or written offers;
 RMD will notify the
landlord or property owner of written offers and the business
concept proposed by each bidder, upon approval from client;
 RMD and client will
work with bidder to draft an acceptable "assignment agreement"
between client and bidder;
RMD will work with Buyer and
Seller to manage the
business selling process and/or
buyout
process.
 RMD and bidder will
work together to secure all necessary approvals.
Estimated Timeline
30 to 60 Days
A
review of our
sample engagement agreement will
provide details about the scope of services offered.
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